STRATEGIC SIMPLICITY IN MOTION

Read about Tanja’s expertise and 14+ years of experience.
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Tanja is a performance-oriented sports business executive with a proven track record of leading high-impact, revenue-generating teams to secure record-breaking partnerships across the NFL, MLB, and MLS. She brings deep experience navigating high-stakes environments—having played a pivotal role in transformative projects such as the LA Rams relocation, the SoFi Stadium development in Los Angeles, Cirque du Soleil’s global partnerships launch and advising on Real Madrid’s Bernabeu in Madrid. With a focus on mission, precision, and scalable innovation, Tanja delivers results. She is now seeking opportunities on a new stage.

brand partnerships

Drove brand partnership performance by leading end-to-end marketing strategy, optimizing operations, defining KPIs, and developing and commercializing high-value assets and platforms to deliver measurable growth for national and global brand partners.

Strategic oversight to sales teams
who delivered
$4.5B+ in partnership revenue
for clients from 2020 to 2024.

STRATEGY

A global track record of executing complex initiatives by focusing on efficiency and innovation. Tanja’s leadership has been shaped by navigating complex legal, organizational, financial, and creative environments—delivering results in high-stakes, high-visibility settings. Her ability to create collaboration in complex cross-functional team environments is bar none.

SPORTS & ENTERTAINMENT MARKETING

Led the strategic growth of the agency’s (Legends) brand partnerships division, scaling it from the ground up to 20+ active clients, expanding from venues and sports to live entertainment and mixed-use developments.


Managed cross-functional teams nationwide to deliver integrated brand solutions across nuanced sports and entertainment assets such as Naming Rights, IP licensing, branded content, digital and OOH media, experiential activations, talent/athlete partnerships, and business-back platforms.

13+ Professional Sports Teams in
5+ Leagues
collaborating in
6+ timezones.

GROWTH

Corporate:
Led global planning and operations for large-scale growth initiatives.

This included
Business Development
RFP Management
3 agency acquisitions,
2 organizational leadership restructures,
and 1 CEO transition.

Client Representation:
Led integration efforts, stakeholder alignment, resource optimization, and navigation of intricate sports franchise ownership models to ensure seamless delivery and sustained performance. Presented to and on behalf of
ownership groups.

clients represented

Buffalo Bills (NFL)
Cleveland Browns (NFL)
LA Chargers (NFL)
LA Rams (NFL)
Sofi Stadium & Kroenke Sports
Super Bowl LVI - LASEC
Real Madrid (La Liga)
Soccer Champions Tour
Chicago White Sox (MLB)
Cirque Du Soleil
Academy of Country Music

Additional Support:
FIFA
Olympics - LA28
Chelsea FC (Premier League)

Advisory:
LAFC (MLS)
San Diego FC (MLS)
Bay FC (NWSL)
USL League
Getafe (La Liga)
Real Betis (La Liga)
PGA America
Irvine Company
Caesars Entertainment
Interscope Records

ACQUISITIONS + OWNERSHIP SUPPORT

SIXTH Street majority acquisition: Legends

Legends acquisition: 4Front

Legends acquisition: Maestro Sports & Ent.

Legends ownership support: Dallas Cowboys

Legends ownership support: NY Yankees

INTERNATIONAL FOOTPRINT

Canada
France
Italy
Saudi Arabia
Spain
Serbia
Switzerland
U.K.
U.S.A.

LANGUAGES

English
Serbian/Croatian
Italian

  • VENUES

  • TEAMS

  • FRANCHISES

  • ENTERTAINMENT

  • INTERNATIONAL