STRATEGIC SIMPLICITY IN MOTION

Read about Tanja’s expertise and
14 YEARS OF EXPERIENCE.
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brand partnerships

Drove brand partnership performance by leading end-to-end marketing strategy, optimizing operational processes, defining KPIs, and commercializing high-value assets and platforms to deliver measurable growth for national and global brand partners.

Strategic oversight to teams who delivered
$4.5B+ in partnership revenue
from 2020 to 2024.

STRATEGY

A global track record of executing complex initiatives by focusing on efficiency, innovation, and simplicity. Tanja’s leadership has been shaped by navigating complex legal, organizational, financial, and creative environments—delivering results in high-stakes, high-visibility settings.

SPORTS & ENTERTAINMENT MARKETING

Led the strategic growth of the agency’s (Legends) brand partnerships division, scaling it from the ground up to 20+ active clients, expanding from venues and sports to live entertainment and mixed-use developments.


Managed cross-functional teams nationwide to deliver integrated brand solutions across complex assets such as Naming Rights, IP licensing, branded content, digital and OOH media, experiential activations, talent/athlete partnerships, and business-back platforms.

13+ Professional Sports Teams in
5+ Leagues
collaborating in
6+ timezones.

GROWTH

On the corporate level:
Led global planning and operations for complex, large-scale, cross-functional growth initiatives.

This included
3 agency acquisitions,
2 organizational leadership restructures,
and 1 CEO transition.

On the client representation level:
Led integration efforts, stakeholder alignment, resource optimization, and navigation of intricate sports franchise ownership models to ensure seamless delivery and sustained performance. Presented to and on behalf of ownership groups.

Tanja is a strategic, performance-oriented executive with a proven track record of leading high-impact, revenue-generating teams to secure record-breaking partnerships across the NFL, MLB, and MLS. She brings deep experience navigating complex, high-stakes environments—having played a pivotal role in transformative projects such as SoFi Stadium, Real Madrid’s Bernabéu redevelopment, and Cirque du Soleil’s global initiatives. With a focus on clarity, operational precision, and scalable innovation, Tanja delivers results. She is now seeking opportunities on a new stage.

clients represented

Buffalo Bills
Cleveland Browns
LA Chargers
LA Rams
Sofi Stadium - Kroenke Sports
SuperBowl LVI (LASEC)
Real Madrid
Soccer Champions Tour
Chicago White Sox
Cirque Du Soleil
ACMs

Additional Support:
FIFA
LA28
Chelsea FC

Advisory:
LAFC
San Diego FC
Bay FC
USL League
Getafe
Real Betis
PGA America
Irvine Company
Caesars Entertainment
Interscope Records

ACQUISITIONS + OWNERSHIP SUPPORT

SIXTH Street majority acquisition: Legends

Legends acquisition: 4Front

Legends acquisition: Maestro Sports & Ent.

Legends ownership support: Dallas Cowboys

Legends ownership support: NY Yankees

INTERNATIONAL FOOTPRINT

Canada
France
Italy
Saudi Arabia
Spain
Serbia
Switzerland
U.K.
U.S.A.

  • VENUES

  • TEAMS

  • FRANCHISES

  • ENTERTAINMENT

  • INTERNATIONAL